Employee Benefits Security Administration (EBSA)
The Employee Benefits Security Administration (EBSA) is an agency within the U.S. Department of Labor (DOL). EBSA works to provide comprehensive information and assistance on employer-sponsored retirement and health benefit plans for America’s workers.
EBSA and the work it does is particularly relevant to those from historically underrepresented populations including the minimum wage worker, multicultural populations, and immigrants. These workers tend to face barriers to fully understand their own workplace rights and their benefits for which they are entitled as the benefits communication tends to be highly technical and complex.
Through a thoughtfully executed earned-media campaign targeting multicultural broadcast, print and digital media outlets, we helped to build awareness of EBSA among key stakeholders through millions in earned-media impressions and a record number of engagement through the agency’s website. In January 2024 alone, there were a total of 23,923,218 impressions for an ad value of $7,525.
Launched a new brand campaign for Las Vegas was a monumental task, especially when it meant replacing the iconic "What happens here, stays here" slogan.
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