Fractional Chief Marketing Officer
Lucihub, a startup company with an AI-powered video production platform and mobile app designed to capture user-generated content from multiple collaborators, found itself in need of strategic marketing and PR direction, the challenge lay in finding a solution that offered expertise without the commitment of a full-time hire. As a startup company with an evolving brand strategy, the need for dedicated guidance was pressing. Lucihub sought a partner who could seamlessly integrate into their operations, providing the insights and direction necessary for effective marketing and public relations campaigns.
Uniquely Driven was hired as a fractional CMO for Lucihub. The team developed a comprehensive brand strategy that laid the foundation for the company’s integrated marketing and PR plan. Uniquely Driven supported the execution of the campaign which resulted in local and national media placements as well as speaking opportunities for Lucihub's founder, CEO, and CTO, effectively introducing the company to the world. Now Uniquely Driven serves as a strategic thought partner, continuing to steer Lucihub's marketing efforts, and managing all PR efforts on a part-time basis. This partnership has been instrumental in driving Lucihub's continued growth and success in the competitive marketplace.
Launched a new brand campaign for Las Vegas was a monumental task, especially when it meant replacing the iconic "What happens here, stays here" slogan.
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